We found the staff at Arctic Spas at Hartlebury very helpful, knowledgeable and not pushy when we went to enquire about a purchase.  
We were offered the opportunity to try out the spa in the show room at a convenient time and were always treated courteously.  Once we had decided to purchase, all the arrangements for delivery - including a crane - were made quietly and efficiently.  Everything and everyone turned up promptly and the installation work was done efficiently and the packing etc. all removed from the site.

We had a small spa before so we were used to the experience, but the Arctic Spa (an Arctic Fox in our case because we needed a rectangular spa that would fit onto our patio area) is much more of a spa experience with choices of where to sit and how much water and air activity we want.  We use the spa most days but as there are only the two of us I guess it is relatively lightly used compared with some.  We are starting off with Chlorine which we hadn't used before - our previous tub was inherited with some other proprietary system - which we may go back to as it was completely odour free.  Not that the Chlorine is offensive but there is a slight lingering odour on the skin as after swimming in a public pool.  As new customers we can't really talk about after care - hopefully we won't need too much of it - but our purchasing experience lends some comfort that it will be OK if we need it.